• May NEW YORK CITY FLAGSHIP STORE ON MANHATTAN’S FIFTH AVENUE

    Longchamp opens its New York City flagship store on Manhattan’s Fifth Avenue, one of the world’s most famous shopping boulevards, on April 13, 2018. Located at 645 Fifth Avenue in the Olympic Tower, adjacent to Rockefeller Center and St. Patrick’s Cathedral, the 4,000 square-foot, two story space will be the brand’s largest outpost in the United States.

    The Olympic Tower is an architectural feat, and a bold statement in and of itself offering an elegant backdrop for Longchamp’s prismatic and cinematic façade. The store’s exterior structure is made of layered rows of protruding metal ribbons in soft shades of white and champagne hues. The metal strips are rigid, but are meant to appear as if they are floating, or swaying in the breeze. 

    The lighting on the flagship’s façade is also unique and new for Longchamp. The design itself enhances the contrasting visual properties between materials such as pearl-lacquered, matte champagne metal and polished stainless steel. The vibrant facade represents a fresh visual identity, marking the next chapter in Longchamp's storied and innovative history.

  • April MEN'S SUMMER COLLECTION

  • March LONGCHAMP MADELEINE: CONTEMPORARY ELEGANCE

  • March BACKSTAGE WITH FREJA BEHA ERICHSEN

  • March Happy International Women's Day